Mumbai / field guide

Mumbai: the briefing starts before the invitations.

Decide whether your first audience is a financial newsroom, city reporter, trade publication or Marathi regional desk.

Mumbai briefs range from listed-company and finance news to film, consumer and infrastructure stories. A credible plan chooses the actual beat before choosing a dramatic backdrop.

A four-part Mumbai run of show

  1. 01 / field note

    Choose the beat

    Finance, civic infrastructure, entertainment and consumer desks each need a distinct news case.

  2. 02 / field note

    Clear the release

    Agree embargoes, spokesperson availability and approvals before making promises to journalists.

  3. 03 / field note

    Plan movement

    Choose a room and time that respect the reporters’ travel, cameras and deadlines.

  4. 04 / field note

    Follow the questions

    Send the approved facts and correct errors quickly; log coverage separately from invitations.

Build the media list from the story

If a market announcement is sensitive, coordinate approvals and timing before outreach. Give reporters the number, source document and spokesperson who can explain it. A Marathi summary may improve clarity for regional outlets. Translate substance, not just headlines, and preserve the same figures across versions. Akashvani News Mumbai is one documented local research source; see its own page ↗. That does not mean it will accept an invitation or run a story.

The room and invitation must agree

BKC and nearby business districts can help corporate guests; Juhu may fit a west-side media plan. Crossing the city at the wrong hour is a production risk. Build realistic travel and arrival windows; a nominal 30-minute briefing can become a much longer commitment for a reporter moving across Mumbai. Include the address, start and end time, speaker names, interview opportunity, accessibility details and a working press contact. Test sound and any remote feed before journalists arrive. Review the Mumbai venue notes.

What to send after the event

An approved release with date and contact details.

A fact sheet with figures and source documents.

Captioned images or video only with the right permissions.

Answers to open questions and a correction contact.

PRS can coordinate these steps within an agreed scope. Start at the Mumbai enquiry form or start briefing now.

Mumbai planning desk