A press plan for every part of India.

Start with the place affected by the news.

Government communications, commercial launches and public-interest briefings have different source documents and media audiences. Select a state or union territory, then identify the decision maker, the affected districts and the city where journalists can ask useful questions.

1. Pick the jurisdiction and likely briefing centre.
2. Check the official source for public-sector claims.
3. Share the story, date, audience and constraints in the Start briefing now form.

A government press release is evidence of an announcement, not proof that an in-person press conference occurred.