Kolkata outreach works best when the language, subject and travel pattern match the newsroom. A Bengali civic story and a national business announcement should not share one generic invite.
A four-part Kolkata run of show
- 01 / field note
Write the local relevance
Show how the announcement affects West Bengal audiences rather than only changing the city name.
- 02 / field note
Review two language versions
Use one approved facts sheet to check Bengali and English copy.
- 03 / field note
Pick the route
Compare central, Salt Lake and EM Bypass venues against your invited desks and speakers.
- 04 / field note
Keep a useful record
Log invitations and responses; give reporters a contact for clarifications after the briefing.
Build the media list from the story
For a cultural or public-interest story, explain why the event matters to residents. For an industry story, provide figures and a credible local spokesperson. Prepare Bengali material when the relevant desk needs it, with a careful review of names, technical terms and quoted statements. Akashvani News Kolkata is one documented local research source; see its own page ↗. That does not mean it will accept an invitation or run a story.
The room and invitation must agree
Salt Lake, EM Bypass, Rajarhat and central Kolkata can serve different guest lists. Check how far the venue is from the newsrooms you actually hope to invite. Build the schedule around reporter travel and deadlines, and make the question period easy for both print and broadcast teams to use. Include the address, start and end time, speaker names, interview opportunity, accessibility details and a working press contact. Test sound and any remote feed before journalists arrive. Review the Kolkata venue notes.
What to send after the event
An approved release with date and contact details.
A fact sheet with figures and source documents.
Captioned images or video only with the right permissions.
Answers to open questions and a correction contact.
PRS can coordinate these steps within an agreed scope. Start at the Kolkata enquiry form or start briefing now.