Four adaptable invitation drafts in one Word file. Each asks for an actual news angle, confirmed event details, a named reply contact and accurate access instructions. They are not a mass-mailing list.
Download and adapt
Corporate announcement
Subject: [Organisation] announces [verifiable change] — media briefing [date]. Lead with the impact, name the authorised executive and add the relevant disclosure or embargo rules.
If you need a team to plan the invitation, RSVP and follow-up, see product-launch media invitation services; the template itself is free to adapt.
Product launch
Subject: Media demonstration: [Product] for [specific audience] — [date]. State what can be tested, who can answer technical questions and whether images or demonstrations are available.
Government briefing
Subject: Official briefing on [approved programme] — [date]. Send only with the issuing authority's approval; include protocol, accreditation, security and document references supplied by that authority. This template grants no government access.
NGO / nonprofit event
Subject: [Organisation] shares [evidenced local finding] — briefing [date]. Explain the public-interest relevance and obtain consent before identifying beneficiaries or sharing personal images.
Check the invitation's timing against the email writing guide. Confirm every address individually and give invitees a way to decline further outreach.