The existing six-page Press Conference Planning Guide helps turn an announcement into a brief, timeline, media invitation, event-day run sheet and follow-up plan. It is distinct from the separate printable checklist.
What the PDF contains
- Event brief: the news, audience, approving owner and spokesperson.
- Planning timeline: decisions and dependencies before inviting journalists.
- Invitation worksheet: subject, essential access information and reply contact.
- Event-day run sheet: arrivals, speaking order, Q&A and contingency.
- Follow-up: verified materials, unanswered questions and actual outcomes.
Preview the approach
Before inviting a journalist, write the announcement in one sentence, name the person who approves the claim, and check that the room and access details are confirmed. Record an RSVP as a response, not as attendance.
This is a short on-page preview of the guide's planning approach, not a publicly accessible copy of its protected PDF.
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