- Organisation
- Madhya Pradesh Tourism
- Location
- Lucknow, Uttar Pradesh
A Lucknow roadshow connected Madhya Pradesh’s tourism story with travellers, travel professionals and regional media in neighbouring Uttar Pradesh.
The challenge
The brief was to attract visitors from Uttar Pradesh and increase interest in travelling to Madhya Pradesh. The team needed to present the state as a destination for different kinds of trips, including heritage and architecture, wildlife and adventure, pilgrimages, and cultural travel.
The original account also aimed to show how the state could appeal to visitors from elsewhere in India and abroad. In Lucknow, the immediate audience was people who could learn about the destination, make travel decisions or tell the story to others.
Audience and planning
The team identified travel agents, travel bloggers, writers and other people regularly asked to advise on travel plans. It built interest before the event and sent invitations to those audiences. Regional media in Uttar Pradesh were a particular focus because the roadshow sought attention from potential travellers there.
The roadshow and media work
The team prepared a press kit and shared it with attendees. Photography was arranged at the event, then images were circulated so writers and others could use them in posts and coverage. Information kiosks answered questions about Madhya Pradesh and helped visitors find more detail about the destination.
After the roadshow, the Uttar Pradesh team followed up with media contacts about coverage. The archive describes this as a sequence from pre-event interest through attendee information to post-event reporting.
Results reported in the archive
The original account reports coverage in leading Tier 1 and Tier 2 newspapers in Uttar Pradesh and Madhya Pradesh.
It says a travel magazine discussed the state’s tourism promotion and that visitors at the roadshow showed interest.
It reports social media questions about when to travel and where to find tour package information.
The source does not give a visitor count, verified article list or data showing how many roadshow attendees later travelled to Madhya Pradesh.
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